WTM and ITB – the two biggest tavel and tourism fairs
WTM – World Travel Market and ITB – Internationale Tourismus-Börse Berlin are the two biggest tourism trade fairs in the world. Everyone who matters in tourism is there, from hoteliers, tour-operators, travel agencies, car rental companies, national tourist boards, airlines, IT comanies… Here is their comparison and how they mach-up:
| WTM | ITB | |
| Full name | World Travel Market | Internationale Tourismus-Börse |
| Location | London, UK | Berlin, Germany |
| Time of year | November | March |
| Duration | 3 days | 5 days |
| Fair area | 87.000 Square meters | 160.000 Square meters |
| Exhibitors | 5.000 | 10.000 |
| Visitors | 50.000 | 115.000 |
| Number of countries | 185 | 185 |
| Official website | http://www.wtmlondon.com/ | http://www.itb-berlin.com/ |
| Pricing | Free if you have an invitation from an exhibitor | In advance: 35 € one day 52 € all five days |
It’s obvious that ITB had a huge advantage over WTM, and if you have limited resources, you should be visiting ITB. Unless you have a very specialized interest in tourism, it’s actually pointless to be there for just one day as in one day you can’t even take a walk around the fair – it’s that big…
WTM is also and excellent fair and it’s a good thing that is immediately after the summer season so you still have time to arrange business for the following year.
There are a lot of other tourism fairs organized around the globe, but no fair can match to these two, so be there or be square 🙂
If you want to meet us, we are always visiting those fairs, so send us a message and will see you there!
