WTM and ITB – the two biggest tavel and tourism fairs

WTM – World Travel Market and ITB – Internationale Tourismus-Börse Berlin are the two biggest tourism trade fairs in the world. Everyone who matters in tourism is there, from hoteliers, tour-operators, travel agencies, car rental companies, national tourist boards, airlines, IT comanies… Here is their comparison and how they mach-up:

WTM ITB
Full name World Travel Market Internationale Tourismus-Börse
Location London, UK Berlin, Germany
Time of year November March
Duration 3 days 5 days
Fair area 87.000 Square meters 160.000 Square meters
Exhibitors 5.000 10.000
Visitors 50.000 115.000
Number of countries 185 185
Official website http://www.wtmlondon.com/ http://www.itb-berlin.com/
Pricing Free if you have an invitation from an exhibitor In advance:
35 € one day
52 € all five days

It’s obvious that ITB had a huge advantage over WTM, and if you have limited resources, you should be visiting ITB. Unless you have a very specialized interest in tourism, it’s actually pointless to be there for just one day as in one day you can’t even take a walk around the fair – it’s that big…

WTM is also and excellent fair and it’s a good thing that is immediately after the summer season so you still have time to arrange business for the following year.

There are a lot of other tourism fairs organized around the globe, but no fair can match to these two, so be there or be square 🙂

If you want to meet us, we are always visiting those fairs, so send us a message and will see you there!

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